
Sunday, 21 February 2010
Ma' Evaluation. ;)

Posted by Name: Hina Majeed Studying: A2 Media Purpose: Enjoy! at 17:18 0 comments
How does my trailer compare to a REAL media text?
Posted by Name: Hina Majeed Studying: A2 Media Purpose: Enjoy! at 16:53 0 comments
Strengths? Weaknesses? Hm.
- I guess we're all pretty fortunate as everyone was entitled to their role and stuck to it! ;)
- For Instance, Suhail was very committed to his work as he made sure everyone was able to make it on our filming dates as well as capturing all the footage. He was also a great member in the role of a third party as he helped me choose which soundtrack to choose and how to edit our voice-over. He also helped out Raza a lot for his editing on Final Cut and eventhough he never really had as much experience as Raza has on editing, he still have it a shot, that's the team spirit! :D
- Raza was very beneficial as his role entailed the most work on and the msot time-consuming out of the rest! He was quite patient and everytme we had a lesson where he was present, he went straight to it - thus very time-consuming and didn't waste valuable time which was well-spent on editing!
- Sameria was also a great team memeber as she helped me with everything really; such as the voice-over, soundtrack, filming, editing and even the cast themselves! She was very adviseable as she told Raza which shots to put where as it would appear more attractive towards our target audience, such as putting the shots in non-chronological order
- ME! As my role was to concentrate fully on the music aspect of the whole project - that's what I did. I first sat down for research and listened to many songs, with Suhail's help as he was very good at researching various songs. I also carried out the voice-over, with Sameria's and Phill's help with all the technical stuff and I organised for Sam and Michael to come and speak for our trailer, I constantly helped the group out whenever they needed help, such as; if someone wasn't here, which is a common problem, I made sure everyone was active and was doing something.
- I took photographs of the whole team at their best and distributed them to all the team members for further research or progress.
- Suhail helped out pick which soundtrack to pick as I needed an extra person to help me choose which soundtrack would fit in with the Thriller convention.
- Sameria was very beneficial to all the group as she was always happy to help and was there to provide everyone with answers as well as solutions.
- Raza also helped me with the voice-over as I needed him for his final speech as his voice, in the different camera came out distorted - thus he was eager to help, even though we had a tight deadline to complete!

- As a group, we probably weren't as organised as we should have been. But we did try our best as it isn't easy to work fully flexible hours with others whom may be busy. To help solve this solution, I photocopied out the drawings for the storyboard for everyone and I kept the yellow book as I always try to be available in lesson and outside of lesson. So in case I wasn't present, everyone would have a copy of the storyboard or an email of what needs to be done.
- Another weakness maybe that although everyone has their own role and are happy to imply; we weren't as organised and time-consuming as we should have been as the editing aspect was the longest and left it till last minute, and unfortunately Raza wasn't able to make it on the last lesson, thus me and Sameria could'nt attempt to work on the editing as we weren't aware of his user name or password, thus we had quite a nervous dilemma; but in order to help improve this, we do know that there wasn't a lot of editing to complete as Raza had completed the majority of it.

Posted by Name: Hina Majeed Studying: A2 Media Purpose: Enjoy! at 16:31 0 comments
How has your production been informed by the research undertaken? (narrative)
Narrative:
Our trailer; TheCut has been informed by a number of research taken as we had to undergo a research investigation into a certain criteria such as Genre, Narrative and Representation. Our trailer had been informed mainly by NARRATIVE as a majority of the group had selected the question, my question was; An analysis of the Narrative Structure and editing techniques of two Thriller; Run Lola Run and Memento through the examination of key scenes. ). I have achieved my aim as I have now structured up the set of events to arrange my thriller trailer in as I have achieved my aim in finding out that now all films follow the Classical Hollywood Cinema, as mainly Thrillers don’t and they typically consist of a complicated narrative structure which is now part of a thriller convention. Thus, in order to follow the codes and conventions of my thriller trailer, I must represent my shots in non-chronological order (Run Lola Run) or even reverse-order (Memento), either way; they both consist of the thriller convention. Another key fact that I learnt was that trailers tell a story of a movie in a highly condensed fashion that has a maximum appeal. Traditionally, most trailers have a three act structure, act 1 being the beginning (Equilibrium) – which lays out the setting of the story, Act 2 being the middle which drives the story further (disequilibrium) and usually ends with a dramatic climax (Resolution) – This was all conjured up by Todorov’s theory of narrative which suggested that the trailer can imply some symbolic music, either a recognizable song or even an instrumental piece to dramatise the ending – the last act or trailers usually consist of a visual montage of powerful and emotional moments of the films, the most partial scenes of course are entailed within the film’s trailer – and also may include a cast run – a list of star that could help sell the movie further in terms of fan base and recognition.
Here are a few trailers which do NOT FOLLOW this 3 act structure within it’s narrative;
Genre:
Although, I never studied the question of genre, I do realise how much effect it does have on the trailer, as a whole. No matter which genre you choose; one must make sure it coincide's with it's own personal time and space, through it's iconography (things your recognise with the genre; For Instance...
- HORROR = Murderer, Haunted House, Lonely Victims, fatal weapons and death.( ^^ Scream, The Grudge, Lovely Bones, Dancer in the Dark, Funny Games U.S.)
- MUSICAL = Numbers throughout, Happy and Lively Cast, Bright Cinematography and Mise-En-Scene, Plenty of Lighting and extravagantly colourful costume! ( ^^ High School Musical, Dancer in the Dark, Hairspray, Singin' in the Rain and Grease)
- ROMCOM = Romantic plot, a couple, pursuit of happiness or love, ordinary settings, simple plot, usually one is not intersted in the other, etc. (^^ EG: Paperheart, 500 Days of Summer, 50 First dates and Valentine's Day!)
Posted by Name: Hina Majeed Studying: A2 Media Purpose: Enjoy! at 15:39 0 comments
How does our trailer communicate & Appeal to our Audience?
Well, in order to appeal to our target audience, one must provide a treat installed to lure your chosen audience into watching your trailer – simple. I believe the dominant purpose of a triler is to attract your target audience, now the real question which lies here is; how? Firstly, trailers are film advertisements and simply consist of selected shots from our film; it is the director’s job to provide the most funniest, scariest or most attarctive scenes from your footage to produce an audience but without telling too much (spoliers) as then there really is no purpose of watching the entire film if it’s already narrated through the trailer? Also, the scenes which may appear do not necesseraly have to be sin the order in which they appear in the film – and in our case, we must achieve this in less than three minutes…
In our trailer we have contained are the conventions of a Thriller genre; thus attarcting our target audience (18 tp 24 year olds) from that preferred genre group; for instance: if a person who usually watches Thrillers on a regular basis, they would want the best for their taste; thus including iconography from the genre such as plot, storyline, setting, location, etcetcera. Thus, they would expect to see in this Thriller what they would usually expect to see in a Thriller. In our case, some commmon key Conventions are; a crime at the core of the narrative (a murder was committed), a complex narrative structure (Order of events told in a non-linear structure - Memento and Run Lola Run), extraordinary events happening in an ordinary situation (a girl getting murdered during a film shoot) and general themes ofIdentity (Our protagonist is the prime suspect for the killing, but it is up to the audience to provide us with an answer through various forms of identity). In relation to another text, the 2002 trailer for Spiderman had an entire action sequence, such as escaping bank robberies, getting caught in a giant web and many more jam-packed adventures Peter ha to go through; thus in the trailer, it concentrated on mainly the action footage; and this is most definetely one of the conventions of an Action genre and to engage their audience further they have included just that; to provide iconogrpahy for their TG to recognise;
Another famous trailer for unleashing it’s inner beauty through providing what it’s audience want would have to be the 1960’s Thriller; Psycho which was directed by Alfred Hitchcock and gave it’s anxious viewers a guided tour of the Bates Motel itself; and as iterated, it’s provided one of the most famous and scariest scenes well known in a thriller; when at this point, the soft spoken Hitchcock suddenly thros the shower curtain scene back to reveal Vera Miles along with a blood curdling scream;
To conclude, our trailer has communicated through to our audience by giving them what they want; a Thriller trailer. By including all the conventions of the genre, it should appeal to our audience as we had undergone primary and secondary research (Research Investigation) and they usually enjoy watching a Thriller with elements of what a Thriller should provide them with; a Thrilling experience!
Posted by Name: Hina Majeed Studying: A2 Media Purpose: Enjoy! at 15:30 0 comments
Our Finished Product. :)













Posted by Name: Hina Majeed Studying: A2 Media Purpose: Enjoy! at 10:34 0 comments
Tuesday, 9 February 2010
Diverse Trailers with various Editing Techniques
Posted by Name: Hina Majeed Studying: A2 Media Purpose: Enjoy! at 02:55 0 comments
Monday, 8 February 2010
So, what have I learnt? (Editing)
- Although there are a few aspects of our trailer which need to be completed with, I have learnt a mass amount about trailer editing, and how it is an art form simply on it's own. Thus, in order to create a successful trailer, one must follow the "formula" in how to create one.
- When editing a trailer, one must select and cut all of the footage, in order to create a perfect CUT, and then must fit in their choice of music with this CUT to make it more realistic and to prevent boredome of course.
- Another method of cutting the footage would be to CUT it in accordance with the music's rhythm and beat.
- Also, in order to make a perfect CUT, one would include best bits of the film, which is what our group is currently doing, especially Raza, as he is in particular the one for the role, thus he is choosing the best bits of our footage, but not all of it as we would definitely want to prevent boredom from our preferred audience, Suhail's job is very beneficial as he will act as a third person and help pick out the best bits from the pile! :) We'd also include a few surprises to keep the viewer engaged and entertained. Also, once Raza has saved these parts as clips, he will then choose the audio, with my help (role of sound), and Sameria's help as she helped out with the voice-over. Raza will then re-arrange the clips to fit the audio (we want the best of both!) which is a long and time-consuming process. Luckily, we are here if he needs any help or even wants to hand over the job to another member for a while, it's up to him.
Posted by Name: Hina Majeed Studying: A2 Media Purpose: Enjoy! at 15:54 0 comments
Monday, 1 February 2010
Voice-Over Completed.Yeah.
- Reverb: The purpose for 'reverbing' your dialogue, is to prevent any form of echo. (Which is what was likeyly, especially the dialogue recorded from the studio room which was a small rather empty room) So to reduce reverb, you simply click on the button on the bottom right of your Garageband screen and reduce it by dragging it left or right.
- Compresser: The function for compressing your work is to sustain it all on one level, for instrance all the dynamics (loudness) was on the same level of dynamics. This was a problem for Michael's voice-over as Michael's vocals are varied, thus in order to balance out his vocals and voice, you simply compress his voice by clicking on the 'compresser' button on garageband.
- Visual EQ: This is very important as it, similarly, also blends a type of voice with the music being played in the background to prevent anything being too loud or quiet, it's all on the same level, thus visually perfect on screen.
- Track Automation: This is a vital tool which helps manipulates the sound heard through adding little dots on the voice-over to smoothen out the sharp sounds and reverse dialogue. For instance, we had a problem when the music started off calmy and smoothly but then automatically, Michael's voice simply 'hit' the music with a sharp deep note. Thus, to reduce the sharpeness, one must add circles in a line and start curving them in order to smoothen Michael's voice and balance it with the music.
In today's lesson, everyone was sustained to their roles which is great as we're drawing closer to the dealine. Here's what everyone was doing in today's lesson;
- Raza: Raza was mainly focused on the editing and started adding slow-motion to some action events to add effect. He constantly showed me his progress which helped me to enable what has been done and what needs to be done. Fortunately, everything's going pretty fast and Raza and Suhail have decided to stay behind on the Wednesday evening at 3-4pm to carry on editing certain shots.
- Suhail: Suhail was multi-tasking which was a huge advantage as he was helping Raza out with the duration of shots and cutting the strips and give advice on what to do, yet at the same time he helped me with the voice-over through more advice as he told me what sounded well and what didn't, he was where I needed a second point of view, to prevent bias to the voice-over. Luckily, he was very honest and told me what to do and how to do it.
- Hina: I simply carried on and completed the voice-over with Phill's assistance. Thanks to Phill's advice on the Reverb, Echo, Compression, Visual EQ and Track Automation, I have now completed the both voice-over's (teacher's version and protagonist's version) and have saved it to the student database where Raza can access it easily.
Progress:
So far, everyone is up-to-date. We currently have two weeks remaining and now that the voice-over is complete, we can now all focus on just editing the shots through captions, logo's and music. Raza and Suhail have decided to stay over on the two Wednesdays we have left over, 3 till 4. Unfortunately, me and Sameria have lessons at the time but we will visit them at 4 where we will play a passive role as giving advice and watching their overall progress and start checking and adding changes or improvements to it. We have two weeks to go, and hopefully if we carry on at this rate, we should be able to complete it just in time! :D
Posted by Name: Hina Majeed Studying: A2 Media Purpose: Enjoy! at 02:56 0 comments
Editing, Editing and Uhm..EDITING! :)
So, now atleast we can all agree that we all try to help Raza out for his huge and time-consuming tole. Thus, we all tried to sustain our roles further on and to re-iterate, we all have paid full attention to our given roles for perfection and accuracy. For instance, I carried on working on our voice-over, from the support from my group.
Here are a few pictures we took on Monday 24th January as we all started Editing as Phill and Raza guided us through it;
Not only, have we all tried out editing our individual shots, but also we've managed to complete our voice-over! The voice over is now final and completed thanks to everyone, including, Sam, Michael, Raza. Sameria, Suhail and Phill! In this lesson (Monday25th Jan 2010), I managed to grab Raza in order to complete the voice over because the only remainder to be finished would be Raza's voice over, we had to record his voice again because onscreen, his voice came out distorted due to the different camera, we used. Thus, in order to get going and to use up our lesson time, me and Sameria asked Raza to come with us to the studio room where our sound recording can take place, with Phill's help, as luckily Phill was available at the time. Whilst the three of us were completing the sound aspects of our trailer, Suhail was editing the shots which were to be edited, with Sarah's help, at the same time so as a group we were all multi=-tasking to save time. Here are a few pictures we took of everyone whilst recording our Final VOICE-OVER:
Here, Raza was provided a script, from me and Sameria(which we created on the spot because in the actual clip, Raza was told to improvise, with no script to provide a more "natural" effect), and he is practising his lines with emotion. He is speaking into the studip microphone to make the overall effect sound more professional.
With Phill's help, we tried to record Raza's oice over within 10 minutes as we wanted to get the voice-over completed before we focus on the editing as a group. Luckily, Phill adjusted the microphone and the studio for our use and benefit. Although, having recorded with the microphone, the sound also came out "boxed" and with an echo as it's a small rather empty room, but later on, I will focus on this and try and improvise the sound.
Here's me giving Raza the thumbs up! ^__^ Because, he was nervous at the time, as was everyone else who was recorded in the voice-over due to the nature of being recorded in front of other. Thus, to boost his self-confidence, we all tried to remain quiet and remain focused. :) Overall, Raza was pretty sustained and focused in what we had to do as we're clearly running out of time and this has to be done and over with, :)
This is Phill adjusting the sound levels in terms of dynamics, tempto and speed of the voice Raza was transmitting through the microphone. To re-iterate, Phill was teaching us through steps in how to record a voice-over to reduce reverb and echo. Thus, we were learning whilst working which was an advantage as for next time, we can record with ease without Phill's help or assistance. Posted by Name: Hina Majeed Studying: A2 Media Purpose: Enjoy! at 02:53 0 comments
Monday, 18 January 2010
Soundtrack; Followed On.
- On Monday 18th January (Today's lesson), me, Raza and Suhail continued working towards our trailer. Raza was focusing on the Editing aspects such as sorting out the duration of the shots and splitting them so overall it'll look original. Suhail was helping him and getting a "feel" for how editing works out. I wasn't focusing on the editing as much as I was on the soundtrack as I don't have much experience or much knowledge of how to edit the individual shots, but I did help out in terms of assistance, as I provided the captions layout, which sets out the order of our shots in the trailer, I printed it off my blog as the yellow book was currently unavailable. We have now learnt not to rely too heavily on the yellow book, as it isn't always available so luckily I found another source of blogger to print off our scheduele and other information.
- Having the role of sound, I must entail my role through research and investigation. In today's lesson, I simply converted all of our soundtracks off youtube to mps using http://www.mediaconverter.org/ which is a great site for converting youtube url's to any other format, in this case, mp3. Fortunately, I converted all of our video's so we have a diverse collection of tunes to choose from whilst editing after college on Wednesdays, as we agreed. Having done so, I also set out to research various other soundtrack's and trailers in order to understand their layout and how it's structured, i.e. whether it's in chronological order, the sound effects used within it's narrative, etc. The trailer for Avatar was interesting as the score and soundtrack for the film is very much related to it's fantasty genre.
- Also, we decided to stay after college, this Wednesday as we' all a Wednesday 20th Jan Raza and Suhail have decided to shoot the toilet scene again which although will last 10 minutes, it's still necessary as the shots had a scene where a bag was once played on top of the drier and in the next shot, it had disappeared, which not only looked inconsistent but also illogical. Thus, while the boys will film in the toilets at 3pm, I will come in at 4, after my lesson, and focus on the script as we need Raza to speak a few lines to establish his role more further and more realistically.

Posted by Name: Hina Majeed Studying: A2 Media Purpose: Enjoy! at 02:31 0 comments
Sunday, 17 January 2010
Interuptions...
Due to many exams taking place the previous week and this week in January, as a group, we have finalised to extend our editing hours for the week after in order to fully concentrate and to focus only on our editing and our trailer specifically.
Posted by Name: Hina Majeed Studying: A2 Media Purpose: Enjoy! at 16:41 0 comments
Monday, 4 January 2010
The Schedule.

Posted by Name: Hina Majeed Studying: A2 Media Purpose: Enjoy! at 15:15 0 comments
Sunday, 3 January 2010
Genre

Posted by Name: Hina Majeed Studying: A2 Media Purpose: Enjoy! at 03:58 0 comments
Saturday, 2 January 2010
Audience
In terms of audience, most Thrillers would have as much of a mass target audience as possible, to increase their fame and film awareness, and usually Thriller films would range their target audience from 14 to 50 year olds, but a majority of 18 to 24 years olds would be their primary target audience as they'd be able to understand the concept more and would relate to a preferred meaning (they would agree with what has been given to them). Thus Thriller-film directors would try and resist attracting a Niche audience (except if it were an Independent Thriller film) then they would most likely have many who'd have an Oppositional Reading towards the film (Disagree with the given medium) or even a Negotiated Reading (Understand the text but agree on some aspects of the film). Also, we would aim toward a both male and female audience and try and expand our target audience as much as possible, in general 57% of women are targeted to watch a Thriller movie whereas 43% of males are targeted for Thriller films. In terms of demographics, we would aim our Thriller trailer towards working class (Group D).
Posted by Name: Hina Majeed Studying: A2 Media Purpose: Enjoy! at 17:05 0 comments
~*Filming*~
- Everything went according to plan! Well for instance, if we had booked out the camera equipment for the weekend to film in the exterior locations, that's exactly what we did. Everyone turned up at the exact place and time and we weren't too dependant on one another.
- Everyone was brimming with ideas and enthusiastic about the filming experience. In other words, when we had our weekly meetings, if one was stuck on something, say they had trouble writing a script, either one of us would help the other in aid of what to write next.
- Also, if we had planned to take a shot of something and we didn't, we would change the shot afterwards as a group and come up with a unanimous result and change it together rather than doing it without the other's consent or agreement.
- As a matter of fact, although everyone was dedicated to their role, we still had trouble with our cast list. Although everyone bought some people to play the parts, we couldn't settle on who's who. To solve this crisis, we decided to have a vote on who would play their role best and who is to play the protagonist along with the antagonist and who would portray real chemistry between other members.
- Unfortunately, not everyone was flexible with time. For instance, if we were to film a scene which was necessary to film, some weren't available at the time and had lectures, such as when Raza and Suhail filmed the uploading scene, me and Sameria had lessons at the time and weren't available to assist the crew. Also, if we'd booked the camera equipment overnight, not everyone started at 9 to hand in the equipment before 9, as it's a college policy to follow, so to fix the problem, some made compromises to come in early to hand in the camera equipment which is what I did as I had the equipment to film the scene with my parents.
Posted by Name: Hina Majeed Studying: A2 Media Purpose: Enjoy! at 13:00 0 comments
~*Post Production*~






Posted by Name: Hina Majeed Studying: A2 Media Purpose: Enjoy! at 12:37 0 comments
Reflection on PROGESS...
Fortunately, our trailer is running along smoothly and fine and have been able to fulfill all the requirements there are in order to complete this, such as; booking and returning camera equipment on time which has enabled us to film what we've had to film in the given time, completing the voice edit and voice over, filmed all the scenes according to the step outline & storyboard and editing as much as possible before breaking up. In other words..
Completed List:
To Do List:
Posted by Name: Hina Majeed Studying: A2 Media Purpose: Enjoy! at 11:01 0 comments
~*Individual Role & Contribution*~
- Making sure everyone knows what to see whilst filming (speech and dialogue)
- Undertake specific aspects of research to perform better in my role (Voice over conventions)
- Research many sound tracks, and look through what might sound realistic and what is actually conventional in an Independent film trailer. Here are some examples of the music videos and soundtracks we have seen and considered;
- Firstly, my role was sound thus I have shown much attention to our voice over and the music edits. I was in charge of script, and making sure Sam and Michael knew what to see along with the rest of the actors.
- Also, the sound effects were essential in order to complete the voice edits.
- And I have contributed to the group as a team member, by making sure everyone is present at our weekly meetings, making sure we book the equipment and making sure it's returned aswell and making sure everyone puts all their effort into our trailer project!
Posted by Name: Hina Majeed Studying: A2 Media Purpose: Enjoy! at 10:17 0 comments
~*Strenths & Weaknesses*~ So Far...
Strengths: Weaknesses:
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