How does our trailer communicate & Appeal to our Audience?

Well, in order to appeal to our target audience, one must provide a treat installed to lure your chosen audience into watching your trailer – simple. I believe the dominant purpose of a triler is to attract your target audience, now the real question which lies here is; how? Firstly, trailers are film advertisements and simply consist of selected shots from our film; it is the director’s job to provide the most funniest, scariest or most attarctive scenes from your footage to produce an audience but without telling too much (spoliers) as then there really is no purpose of watching the entire film if it’s already narrated through the trailer? Also, the scenes which may appear do not necesseraly have to be sin the order in which they appear in the film – and in our case, we must achieve this in less than three minutes…

In our trailer we have contained are the conventions of a Thriller genre; thus attarcting our target audience (18 tp 24 year olds) from that preferred genre group; for instance: if a person who usually watches Thrillers on a regular basis, they would want the best for their taste; thus including iconography from the genre such as plot, storyline, setting, location, etcetcera. Thus, they would expect to see in this Thriller what they would usually expect to see in a Thriller. In our case, some commmon key Conventions are; a crime at the core of the narrative (a murder was committed), a complex narrative structure (Order of events told in a non-linear structure - Memento and Run Lola Run), extraordinary events happening in an ordinary situation (a girl getting murdered during a film shoot) and general themes ofIdentity (Our protagonist is the prime suspect for the killing, but it is up to the audience to provide us with an answer through various forms of identity). In relation to another text, the 2002 trailer for Spiderman had an entire action sequence, such as escaping bank robberies, getting caught in a giant web and many more jam-packed adventures Peter ha to go through; thus in the trailer, it concentrated on mainly the action footage; and this is most definetely one of the conventions of an Action genre and to engage their audience further they have included just that; to provide iconogrpahy for their TG to recognise;

Another famous trailer for unleashing it’s inner beauty through providing what it’s audience want would have to be the 1960’s Thriller; Psycho which was directed by Alfred Hitchcock and gave it’s anxious viewers a guided tour of the Bates Motel itself; and as iterated, it’s provided one of the most famous and scariest scenes well known in a thriller; when at this point, the soft spoken Hitchcock suddenly thros the shower curtain scene back to reveal Vera Miles along with a blood curdling scream;

To conclude, our trailer has communicated through to our audience by giving them what they want; a Thriller trailer. By including all the conventions of the genre, it should appeal to our audience as we had undergone primary and secondary research (Research Investigation) and they usually enjoy watching a Thriller with elements of what a Thriller should provide them with; a Thrilling experience!